Grocery shopping in Switzerland is competitive. Shoppers often weigh price, product choice, and local or certified items.
As of 2026-01-26, two groups dominate: Coop and Migros. Discount chains like Denner (part of Migros), Aldi Suisse, and Lidl Schweiz also keep pressure on prices.
Key takeaways
- Coop and Migros are the main national grocery groups. [1] [2]
- Coop is widely known for a large organic and certified range and strong sustainability reporting. [1]
- Migros runs alcohol-free supermarkets after a member vote in June 2022. [6]
- Denner is a large discounter with a smaller, deal-led range; it is part of the Migros Group. [3] [4]
Coop: Organic choice and a sustainability focus
In FY2024 reporting, Coop said net sales from sustainable products were about CHF 6.4 billion. [1]
Coop also rolls out its “2025+” store concept and reported 970 supermarkets in 2024. [1]
In a 6 January 2026 media release, Coop shared preliminary FY2025 results, including total sales of CHF 35.4 billion and sustainable-product net sales of CHF 6.8 billion. [5]
Migros: Everyday range and cooperative model
In its latest published annual report (FY2024), Migros reported group sales of CHF 32.5 billion and online sales of CHF 4.5 billion. Migros Online (its online supermarket) reported sales of CHF 365 million. [2]
Migros supermarkets remain alcohol-free after the June 2022 vote. [6]
Denner: Discount shopping with weekly deals
Denner says it runs 872 locations (Denner and Denner Partner) and employs about 6,530 people in Switzerland. [3]
| Metric | Detail |
|---|---|
| Founded | 1860; first Swiss food discounter store opened in 1967 (Zürich). [4] |
| Ownership | Part of the Migros Group since 2007. [4] |
| How it shops | Smaller, value-led assortment with weekly specials and a strong wine range; offers are promoted via weekly ads and the Denner app. [3] |
Quick comparison
- Coop: broad choice, many organic/certified items, strong own labels.
- Migros: broad everyday choice, many own brands, alcohol-free supermarkets.
- Denner: discount focus, fewer SKUs, frequent deals.
Loyalty programs
Coop Supercard and Migros Cumulus are the two big points-based programs. If you shop often at one chain, the app and loyalty card can unlock targeted coupons and vouchers.
Denner focuses more on promotions than on a classic points program.
Online grocery
Coop operates Coop.ch and Migros operates Migros Online. Coop said Coop.ch offered “over 22,000 products” and grew strongly in FY2025. [5]
Delivery and pickup options depend on where you live, so check at checkout.
Choosing the best fit
- If you want the widest certified/organic choice, start with Coop.
- If you want a broad everyday shop and alcohol-free supermarkets, try Migros.
- If you want low prices and quick deals on staples, try Denner.
FAQs
Are Coop and Migros the biggest grocery retailers in Switzerland?
They are the two dominant national grocery groups, with large store networks and broad ranges. [1] [2]
Is Denner owned by Migros?
Yes. Denner has been part of the Migros Group since 2007. [4]
Do Coop and Migros offer online grocery delivery?
Yes. Coop runs Coop.ch and Migros runs Migros Online. Options vary by address. [2] [5]
Which chain is usually cheapest?
In general, discounters like Denner, Aldi Suisse, and Lidl Schweiz aim for lower price points with a smaller assortment, while Coop and Migros offer wider ranges.
References
As-of date: 2026-01-26.
- Coop Group Annual Report 2024 and retail/key figures (supermarkets, sustainable-product sales, store concept) and FY2024 media release.
- Migros Group Annual Report 2024 and related press release (group sales, online sales, Migros Online sales).
- Denner “Facts & figures” (locations and employment; business overview).
- Historical sources on Denner (founding, first discount store, and Migros acquisition).
- Coop media release (06 Jan 2026) on FY2025 results, Coop.ch range, and sustainable-product sales.
- Migros alcohol-free supermarket policy (June 2022 vote).
